Public Relations & Marketing Specialist

Prepared on August 27, 2026

Department	Tribal Administration
Reports To	Tribal Administrator
Type of Employment	Full-Time
Work Hours	Mon-Fri
FLSA Status	Exempt
Salary	$68,000-$78,000 DOE

Summary

Serves Tribal Council and Government in building and maintaining relationships with the general public and the media through numerous methods of communication.

Works to positively to enhance the image of the Shoalwater Bay Indian Tribe through directing the development and maintenance of a monthly newsletter, webpage, social media platforms, photos, messaging, media and press releases, building and maintaining relationships with the general public and media on behalf of the Tribe through media platforms, website, and face to face interactions, as well as working closely with Council and Tribal Government to ensure consistent and unified statements and positions when necessary to the community and surrounding areas.

Job Description

Essential Duties and Responsibilities

Include the following, other duties may be assigned.

Create monthly newsletter containing SBIT information by 15th of each month;
Researching, interviewing, writing submissions;
Edit submissions;
Proofread to ensure correct spelling, punctuation and phasing;
Distribute monthly newsletter;
Reminders to staff about deadlines for submission;
Distributes flyers and brochures received from programs intended for public distribution of the Tribe’s media resources;
Represent employer during community projects and at public, social, governmental and business gatherings;
Attend Council Meetings, Board Meetings and any other meetings as requested;
Monitor and update the website including community announcements and employee directory;
Managing and updating information through the use of social media;
Assist Tribal Council, Administration with meaningful communication and dialogue with media/news outlets;
Perform duties of Tribal Liaison between Tribal Council/Government and other entities when required;
Arranges and manages consistent communication with outlets to establish and maintain contact between the Tribe and the public;
Remain up to date regarding Tribal affairs, current projects, programs, etc., for the purpose of distributing factual/proper information;
Oversee the photography and video production for Tribe’s events, ensuring media content is captured
Archives and maintains a catalogue of photos for the Tribe for events, meetings, gatherings, etc.
Share the Tribes story developing content that highlights the Tribal community
Ensure the Tribe’s history, culture, and future vision are communicated accurately and clearly.
Design simple, impactful graphics and infographics to amplify milestones and important updates

Supervisory Requirements

no supervisory duties

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Excellent command of the English language and solid editing, grammar and punctuation skills and must demonstrate a keen attention to detail.
Expertise in social media management, digital marketing, and content creation strategies
Experience with Flipbook, Photo shop, Adobe Illustrator, and Adobe InDesign
Must be available for Tribal events, meetings, and gatherings when requested to attend.
Research is required as well as fact-checking
Must be a team player who can also work independently to produce high volume and meet deadlines.
High integrity, professionalism, and ability to handle sensitive and controversial issues.
Strong interpersonal skills with the ability to build relationships with diverse stakeholders, including Tribal members, leadership, staff, and external organizations.

Experience and Eduction

High school diploma or General Education Degree (GED); BA degree in Communications, Public Relations, Journalism or related field preferred; 3–5-year related experience and/or training in public relations, media, photography, and communications; or equivalent combination of education and experience required. Experience working with Tribal leadership or within Tribal communities preferred.

Skills

COMPUTER SKILLS: Excellent computer skills including publishing, word processing, spreadsheets and email programs. Willingness to learn necessary computer software as needed.

LANGUAGE SKILLS: Ability to read and comprehend simple instructions, short correspondence, and memos. Ability to write simple correspondence. Ability to effectively present information in one-on-one and small group situations to customers, clients and other employees of the organization.

MATHEMATICAL SKILLS: Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions and decimals. Ability to compute rate, ratio and percent and to draw and interpret bar graphs.

REASONING ABILITY: Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions. Ability to deal with problems involving a few concrete variables in standardized situations.

Certificates, Licenses and Registrations

Current WA State Driver’s License

Essential Competencies

Problem Solving – Identifies and resolves problems in a timely manner. Gathers and analyzes information skillfully. Develops alternative solutions. Works well in group problem solving situations. Uses reason even when dealing with emotional topics.

Customer Service – Manages difficult or emotional customer situations. Responds promptly to customer needs. Solicits customer feedback to improve service. Responds to requests for service and assistance. Meets commitments.

Interpersonal Skills – Focuses on solving conflict, not blaming. Maintains confidentiality. Listens to others without interrupting. Keeps emotions under control. Remains open to others ideas and tries new things.

Oral Communication – Speaks clearly and persuasively in positive or negative situations. Listens and gets clarification. Responds well to questions. Demonstrates group presentation skills. Participates in meetings.

Written Communication – Writes clearly and informatively. Edits work for spelling and grammar. Varies writing style to meet needs. Present numerical data effectively. Able to read and interpret written information.

Teamwork – Balances team and individual responsibilities. Exhibits objectivity and openness to others views. Gives and welcomes feedback. Contributes to building a positive team spirit. Puts success of team above own interests. Able to build morale and group commitments to goals and objectives. Supports everyone’s efforts to succeed.

Quality Management – Looks for ways to improve and promote quality. Demonstrates accuracy and thoroughness.

Ethics – Treats people with respect. Keeps commitments. Inspires the trust of others. Works with integrity and ethically. Upholds organizational values.

Judgment – Displays willingness to make decisions. Exhibits sound and accurate judgment. Supports and explains reasons for decisions. Includes appropriate people in decision-making process. Makes timely decisions.

Planning/Organizing – Prioritizes and plans work activities. Uses time efficiently. Plans for additional resources. Sets goals and objectives. Develops realistic action plans.

Professionalism – Approaches others in a tactful manner. Reacts well under pressure. Treats others with respect and consideration regardless of their status or position. Accepts responsibility for own actions. Follows through on commitments.

Quality – Demonstrates accuracy and thoroughness. Looks for ways to improve and promote quality. Applies feedback to improve performance. Monitors own work to ensure quality.

Dependability – Follows instructions, responds to management direction. Takes responsibility for own actions. Keeps commitments. Commits to long hours of work when necessary to reach goals. Completes tasks on time or notifies appropriate person with an alternate plan.

Initiative – Volunteers readily. Undertakes self-development activities. Seeks increased responsibilities. Takes independent actions and calculated risks. Looks for and takes advantage of opportunities. Asks for and offers help when needed.

Attendance/Punctuality – Is consistently at work and on time.

Adaptability – Adapts to changes in the work environment; manages competing demands; changes approach or method to best fit the situation; able to deal with frequent changes, delays, or unexpected events.

Safety and Security – Observes safety and security procedures; uses equipment and material properly.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit, stand and walk for extended periods of time. The employee is regularly required to use hands to finger, handle, feel, reach with hands and arms; bend, stoop, kneel, crouch; see, talk, hear and smell. The employee must occasionally lift and/or move up to 25 pounds.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Common office environment. Periodically out in the elements of sun, rain, wind, storms.

At-Will Employment

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employee(s) will be required to follow any other job related instructions and to perform any other job related duties requested by any person authorized to give instructions or assignments.

The employment relationship with Shoalwater Bay Indian Tribe is voluntary; there is no specified length of employment. Accordingly, either the Shoalwater Bay Indian Tribe or the employee may terminate the employment relationship at will, with or without cause, at any time, so long as there is no violation of applicable federal or state law.

This document does not create an employment contract, implied or otherwise.

INDIAN PREFERENCE

Indian preference will be exercised in the hiring of this position in accordance with Shoalwater Bay Indian Tribe’s policy 181 within the Tribes Employee Handbook.

Benefits

After 60 days of employment

Medical
Vision
Dental
Life and Accidental Death & Dismemberment coverage
Short term disability
Long term disability
Disability resources

After 90 days of employment

Annual Leave accrual
Sick Leave accrual
Bereavement Leave
Military Leave
Jury Duty Leave
Paid Holidays

After 1 year of employment

401K employer contribution

Work Location	Work on Location Premises 2373 Tokeland Rd Tokeland , WA 98590
Job Posting Valid Through	Valid until filled
Position Start Date	Immediately